Lab

Five ways to make it feel like cars.

Each page is a direct copy of the live home page with one labelled idea applied. The live site and its pages are untouched. Use the pill in the bottom-left corner to flick between them.

1PaintThe Axel palette - petrol primary, brass accents, bone paper. Automotive paint, not fintech orange.2PlatesNumber-plate typography on the badges and the make wall. Nothing else moves.3DashInstrument-cluster cues - odometer digits in the headline, a gauge in the illustration slot.4RoadThe centre guide line becomes a dashed road line; the glow becomes asphalt haze.5SilhouettesMonoline vehicle glyphs as the icon language - hero lineup, make wall, a faint watermark.